Background: An upstart energy company proposed using an existing offshore platform to import LNG, but was opposed by a large, well-established competitor’s proposal for a nearby facility. The energy company hired Davies to help solve two challenges: creating a new brand, and developing broad public support for their proposed facility.
Action: Davies conducted public opinion research, developed strategic messaging, and drafted a plan to build and sustain community support. Implementation procedures included direct mail, small group meetings, media relations, elected official briefings, and communication with project supporters.
Result: While the established competitor had deeper pockets, the nimble upstart’s strategic focus and aggressive outreach resulted in greater public support for the project.