Central America Power Generation

Background: An innovative energy company had plans to construct and operate a state-of-the-art natural gas import and power generation facility in El Salvador. Davies was retained to help position this company as a leader in their field and to develop messaging that would not only build support for the new terminal, but also to protect the company from criticism.

Action: Intensive research allowed Davies to identify the facility’s key community benefits. We developed a series of winning messages, presented in a new website, fact booklet, and supportive collateral materials - in an effort to educate the community.

Result: Davies successfully built a solid foundation of support and brand recognition for the client and project.