Energy: Crystal Energy Fact Book
An upstart energy company hired Davies to do two things: create a new brand, and ensure that they received broad public support for their proposed offshore facility in order to beat out several well-established competitor proposals. Davies quickly went to work, crafting messaging and generating community support. While the competitors had much deeper pockets, the nimble upstart’s strategic focus and aggressive outreach resulted in greater public support for the project, as well as increased awareness amongst investors. Through using direct mail, small group meetings, media relations, elected official briefings, and supporter activation techniques, Davies helped Crystal Energy win greater public support for its proposal than all other competitors.